Week 8

Actress Image.

I had reieved positive and negative feedback from the storyboard.
Before making any changes, I started to research on my target audience, so I could make up my mind on what kind of people i wanted in my music video.
I had researched Adele's audience they were mainly white females, this could have been because they related to her more. However I wanted to challenge this, I had an idea to use a black or Asian girl to be the singer in my music video. When you look at artists like Rihanna, she is a black singer however majority of her fans are white, and Mariah Carey who is a mixed race singer however most of her fans are black. When thinking about sales this is also good, as its clear that white females, she had fans in Europe and America, her fans were not based in Asia or Africa, using a black or Asian model could help album sales.

On this basis I went on with my idea of using a actress who was black or Asian. Looking at sales of Adele. I wanted to keep Adele's same style, of elegance and class, she wears gowns and presents herself well. She has a 1940's hairstyle most of the time, to suit her style of music. She is quiet heavy and doesn't look like the usual celebrity flaunting themselves, I wanted to keep this class in my video, and I would use her style to make my main character. She often wears black, this denotes to the songs that she sings because they are often sad, they are about sorrow and lose of love.

 When you look at Adele's music videos and performances she emphasises on the voice, it is usually just her and a mic, no back up dancers, singers or flashing lights. She puts on a great performance just her and her voice. This was an important part of her image which I wanted to keep although I had a good narrative, I wanted to keep the audience reminded of the beautiful voice she has because I think that is what sells her music the most.