Monday, 21 February 2011

Week 6

Before writing my own storyboard, I wanted to make clear my target audience, and what they wanted from my video.

In order to find out who my target audience was I would need to research the audience of soul music, and Adele the artist.
Adele has had 2 albums, 19 and 21.
19
No.1 Album in the charts:
  • Germany
  • UK
21
No.1 Album in the charts:
  • Austria
  • Belgium
  • Germany
  • Ireland
  • New Zealand
  • Scotland
  • Switzerland
  • United Kingdom
I also used social networking sites to see how popular she was, and what her fans looked like. To get a better idea of who my target audience might be.

Facebook:
She had over 882,000 likes on facebook.
Youtube:
She had over 7,680,000 viewers.
Twitter:
She had over 64,000 followers

Having a quick scan through the list of people who liked her page wasn't the most reliable way to get a good representation of her audience, but it gave me a few characteristics of her target audience.
They were mostly white, between the ages of 16-30, she had a very wide audience, I think this was because she sang about things which everyone could relate to. They were mostly female.

So I decided to carry out primary research to find out if wheter Adele's target audience would not be able to relate or understand her video if there was a black female in it, instead of a female who looks simialr to them. I asked 30 white females 5 from Austria 5 from Belgium 5 from Germany, 5 from Ireland, 5 from New Zealand and 5 from Scotland, I did this by using facebook, I messaged some of her fans on facebook anonymously asking them 3 questions, not everyone replied and I made a note of this.





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